Links are one of the first ways Google and other search engines recognize and rank a site. Crawlers and bots follow links from external sites to your site property and then follow the internal links on your site, measuring the “turnover” by ranking indicators and placing them in the index. the corresponding site. “The flow of links goes by many names,” Jonathan Epstein, CEO of Brewco, told SMX Next. “Some people call it the juice link. Some people call it PageRank. In the broadest terms, link flow is a measure of the importance of your page compared to other pages on the Internet.
" According to Epstein, two main indicators go into PageRank calculations: the types of sites that link to your property and the shape of you whatsapp phone number list internal link structure. "The first is: What other sites link to each of your pages?" he said. “How many are there? How big are they? How powerful are they? And second, you look at how your pages link to each other. ”how to improve the flow of internal linksSource: Jonathan Epstein Most marketers focus a lot on gathering backlinks to improve their property but ignore the improvement of internal links on their website. But, in order to get the most out of any website linking to your page, the seller should make sure that the internal link system is good. Here are three ways Epstein can advise marketers to improve their websites with internal links.
Adjust the link flow section "How do you stop the flow of links to less important pages and move them to more important pages?" Epstein asked. "Start by removing external links that don't need to be there." These other links are often translated across multiple pages and displayed near the top of the page, such as job openings, report downloads, or company mission statements. Although these are important information for website visitors, there is a good chance that they will not be the most useful pages for SEO.