One of the most common questions asked by email delivery professionals is, "If all my email is in a spam folder, how can I improve the sender's reputation?" Before answering this question, you first need to understand the reputation of the email sender.
Email sender reputation is a way for mailbox providers (MBPs) to identify you as a legitimate sender. Each time you send an email campaign, MBP collects important Cork Bicycle Rent zone data that indicates whether you are following the proper sending method. The higher the sender's reputation, the more likely the MBP will deliver the email to the recipient's inbox on the network. Poor sender reputation can negatively impact your email marketing ROI by allowing your email to be sent to spam instead of your inbox.
This blog post details the email sender's reputation, the factors that influence it, and the steps you can take to get started with increasing reputation and increasing revenue.
Your IP reputation is like your credit score
Email sender reputation has two important components. The first is known as IP reputation.
In the early 2000s, spammers were experimenting with new ways to avoid spam filters (most notably snowshoe spam). MBPs needed to curb spam beyond static block and safe lists. This led to the birth of IP reputation, as connected IP was one of the trusted parts of the email header.