If you are a business that targets specific geographic areas, then this tactic is perfect for you. Geo-targeting is typically used by small to medium-sized businesses that sell their product or service locally. They may be in competition with large retailers like Target or Walmart. Typically geo-targeted keywords are also long-tailed that drive a very specific consumer to your website. This type of keyword requires a little more research than others. This is because it is such a specific type of keyword and you want it to receive engagement. An example of this could be “Lead Generation Software New York”. When using this type of keyword, you’ll want to ensure you are targeting New York specifically. Excluding other geographic locations. Depending on the business, you could include areas close to New York.
Intent Targeting Intent keywords are a great option for a variety of businesses. They are referred to as informational, commercial, or transactional search terms. They are also often long-tailed that reflect a search query in the form of a question. An example of this could be “What is a Lead Generation Software?”. When the user Consumer Phone List clicks on this result, it should take them to a page that answers their question. You can subtly plug your brand and show them how you can make their life easier. Now, let’s go over some keywords that are used specifically in advertising. Types of Keywords for Paid Search When you are creating search ads for Google, Bing, or other search engines, you’ll have to be familiar with the following types of keywords. Every business should aim to use a combination of each of these keywords in each of their ad groups, when applicable.
Broad Match Broad match is the most commonly used type of keyword. They will show your ad to a wide audience in hopes to get a lot of views and therefore clicks. If you choose a broad match keyword like “lead generation”, your ad will appear for search queries that include “lead” and “generation” anywhere within the query. As well as any synonyms and related topics of lead generation. As a result, broad match search terms can often result in website visitors that are not your ideal customer. Therefore they will never have any intention of converting. If you are using a lot of broad match search terms, ensure you make an extensive list of negative words to try and keep your clicks relevant. You do not have to include any notation around your broad match keywords.