In the past few days, due to the big incident of Weiya's tax evasion of 1.341 billion yuan, the live broadcast of goods has once again attracted the attention of the whole network, and various reports have come. Whether it is to restore the tax evasion incident itself, or to discuss the future of the live broadcast industry, or the painful experience of manufacturers, from my point of view, many reports explain the underlying logic of live broadcast delivery.
It's just the story of "Big Coffee Overturned" and "Celebrity Fall". Looking at the live broadcast from another angle, when we look at it layer by layer, you b2b data will find the hideous hideousness hidden under the gorgeous appearance of the live broadcast on the head; only then will you realize the savage destruction of the competition order by the live broadcast.
It is found that it has indirectly led to the reconstruction of the value supply chain; only then will we realize that there is a hidden black hand that is changing the shopping habits of consumers. At this point you must ask: Who is hurt in the end? Who will ultimately benefit? Where will the live broadcast take the goods eventually? Consumers, anchors, products, and competition channels, how will the market drama of the four parties converge? Please follow Zhang Dali to follow the instructions one by one.