Understand what KPIs are and why they are useful for marketing campaigns to develop successful marketing strategies that drive revenue and help your brand grow.4 important KPIsTo run a successful marketing campaign, whether digital or offline, you need to employee contact list have a firm grasp on the key performance indicator (KPI) you will be tracking. A KPI is a specific numeric metric used to employee contact list measure progress towards a defined business goal.Essentially, you choose a few KPIs that look at the data collected by your marketing campaign to measure whether or not it was successful.
Without the right marketing KPIs, you only have raw data with no context behind it. It's about turning the data you have into the employee contact list actionable insights.Whether you are a marketing team of one or a hundred, tracking the right KPI will help prove the value of your marketing effort as well as demonstrate its effectiveness over a long period of time.We'll go over seven of the most important KPIs you should track and monitor to run a successful marketing campaign. But before we get to employee contact list that, let's start by understanding why marketing KPIs should interest you.
Why You Should Care About KPIs in MarketingMarketing KPIs are important because they help you define several things, including: What are the employee contact list your marketing objectives and goalsHow you will achieve these goalsHow you will prove that your marketing effort produces results What information do you need to plan your future marketing initiatives Without the granular level of detail that a KPI provides, you'll just have a bunch of data with no context or indication of why or how it's useful to employee contact list your business.It is not viable to support marketing strategies that do not make money.