Jul 28, 2022
In Have Your Pie- and eat it too!
Pure co-founder Sidorenko once said: "We wanted an easy way to find sex, and we thought it would be cool to use something like Uber Uber -- where users can create requests on the platform, and then quickly A taxi would be called. And we thought it would be great to find a sexual partner that way.” According to the data, one in five Americans is in consensual non-monogamy. However, for non-monogamous people, there is no good social platform that can "satisfy" them, which causes many social apps used by non-monogamous groups to be "rubbish" (there are many tricks and routines, which are difficult to satisfy. genuine demand) or just for sex, Pure can be seen as an "Uber for Sex". Pure's conservatively estimated revenue is 63 million, which is about 400 million rmb. Pure appears to be very Buddhist in terms country email list of delivery. Only from June to October in 2021, the downloads at other times should all come from natural traffic, indicating that the brand effect is already very obvious. Pure was also the second fastest growing dating product in the US in January 2022 by IAP revenue. So what does Pure use to build its own product barriers? In the early days of its establishment, Pure wanted to be a cultural revolution around "Sex Online". They hired female sexologist Carol Queen to help them reach women, and they ran a series of marketing campaigns at New York bars in the early weeks. In 2015, Pure hired Elena Rydkina (who has hosted many international women's activists on sexuality) as its communications ambassador (and still is). Pure, like many adult dating sites, lacked female subscribers, and Rydkina was meant to guide them with her teachings about open sexuality . But there should also be a male version of Elena Rydkina to educate men about the importance of many things, and women aren't the only ones who need to be "taught". In April 2020, female entrepreneur lga Petrunina, who has been in the travel and crypto industries for many years, became the current CEO of Pure Hookup. Therefore, it can be seen from the early marketing of Pure that it is still solving the problem of female user acquisition. One is that female users are always in short supply; the other is to stimulate the needs of women; the third is that female users are free to use.