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Shakib Khan
Jun 13, 2022
In Have Your Pie- and eat it too!
Buffalo Wild Wings launched a multichannel Coinbase User List campaign around the return of the NCAA March Madness tournament, per a press release. Members of its Blazin’ Rewards loyalty program can receive free boneless wings when Coinbase User List placing an order on days when a game goes into overtime. The effort also includes the brand’s first TikTok challenge. The challenge features a filter effect that makes it “rain” chicken wings. Inspired by the dance cam at live sporting events, select videos will be featured on TV screens in restaurant locations. Buffalo Wild Wings. March Madness push seeks to tap Coinbase User List into excitement around the tournament, which was canceled in 2020 due to the coronavirus pandemic. In addition to its interactive elements, the campaign includes three 15-second spots and Coinbase User List two 30-second spots that were developed by The Martin Agency. Dive Insight: With its multichannel campaign, Buffalo Wild Wings returns to marketing around March Madness after last year’s tournament was an early casualty of the pandemic. In kind, the chain last March nixed plans for an Airbnb-style sleepover inside its restaurant in Chicago’s Lincoln Park as the chain — like many others — moved to a takeout model in the early stages of the health crisis. This time around, Buffalo Wild Wings Coinbase User List is using the tournament to engage with consumers in a variety of ways online and in restaurants. With its first TikTok challenge, the chain gets in on a marketing tactic that has become commonplace over the past few years as the social video app surged in popularity, especially Coinbase User List among younger consumers who are difficult to reach with traditional advertising. It’s also incorporating TikTok into its strategy beyond the platform by featuring select clips on restaurant TV screens to drive on-premise excitement, demonstrating the heightened importance of the social platform to brand marketers. Chipotle Mexican Grill has repeatedly found success on the app, which as also been used by QSR chains including Arby’s and Zaxby’s.
Buffalo Wild Wings Welcomes Coinbase User List content media
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Shakib Khan

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