Aug 02, 2022
In Have Your Pie- and eat it too!
The Covid-19 pandemic spurred on a shift in digital innovation in the insurance industry. In a 2020 KMPG study, 85% of insurance CEOs said that Covid had accelerated the digitisation of their operations, while 78% said it had turbo-charged progress on the creation of a seamless digital customer experience. One significant area of development within this has been automation, with machine learning helping insurance companies to streamline CX. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. To learn more about the trends in this industry, I spoke with Christophe Bourguignat, the CEO and Founder of Zelros, an AI platform that helps insurers offer personalised product recommendations. Zelros focuses on the distribution side of insurance, i.e. matching the policy holder with the right cover, depending on their specific lifestyle or needs. “We do that by using data…” says Bourguignat. “We leverage the data that insurers already own, of course with the consent of the policy holders, and with the security that is required to manipulate that data. We also enrich this with external data – more and more governments are giving access to what they call open data, which is statistical information about weather or natural catastrophes.”