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songita486
Mar 03, 2022
In Have Your Pie- and eat it too!
Our comments! Digital leads the investment Country Email List ranking this January, a month in which all media show positive developments except for Magazines and Television. Indexation has published the advertising investment data for Country Email List January 2022 and the trend that can be seen is quite positive. Spending on advertising reached 359.4 million euros in that month, growing by 11.1% compared to the equivalent period of the previous year when the registered of the ranking by volume of investment we find Digital , which has experienced a Country Email List notable increase of 17.2% compared to January 2021 and has obtained 177.1 million euros. Within Digital, the best behavior this Country Email List month is for Websites . It grew by 21.5%, going from 54.7 million euros in the same month last year to 66.5 million this January. Social Networks , increased its investment figure by 19.6% and exceeded 46 Country Email List million euros, and Search , meanwhile, increased its volume by 11.4% to 64.2 million euros. Last year this section obtained 57.6 million euros. Television and Magazines, the only media that Country Email List descend The second medium in the ranking is Television, which brings together an advertising investment of 114.8 million euros. This represents 1.4% less than the 116.4 million euros registered in January 2021. Radio that ranks third for investment and stands at 28.2 million, according to the Indexation report .The fourth medium, Newspapers , rose to 17.6 Country Email List million euros in the first month of the year and recorded a rise of 13.3% over the figure corresponding to the previous year. The Foreign media increased its volume of advertising investment by 41.7% Country Email List with 14 million euros in the month of January. Re vistas , sixth medium by volume of investment, decreased its figure by 0.2% and 6.5 million euros. Cinema , registers 0.7 million Country Email List euros and a positive evolution of 96% compared to January 2021. Finally, Supplements and Sundays , registers half a million euros and a rise of 4.5% compared to the same period of the year previous.
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songita486
Mar 03, 2022
In Have Your Pie- and eat it too!
If we stop at the main objectives that marketers have Country Email List today , 27.9% of Cos say they are focused on retaining current customers . 27.6% also set themselves the goal of giving wings to brand value with the ultimate goal of connecting with the Country Email List customer. Lower is, however, the proportion of marketers who put the accent on acquiring new customers (20.8%) and who seek to increase the awareness of their brand (16.3%). Marketing Country Email List strategies emanating from the pandemic Are judged with benevolent eyes by Cos On the other hand, it should be noted that OI has gained in relevance in the eyes of marketers in recent times . If in June 2020 only 3.6% of Cos cited OI as a top priority objective, in January the proportion had Country Email List already risen to 7.4%. 73.6% of the brands also declare that they have allocated resources to the creation of better digital interfaces to dialogue with the consumer. And 52.4% are Country Email List implementing changes to transform their go-to-market business models, 47.9% are expanding their new offerings, and 44.5% are shaping new-batch partnerships. When asked about the short-term Country Email List effectiveness of marketing strategies carried out during the pandemic , 33.4% of Cos rate it a 6 on a scale of 1 to 7. Marketers are also optimistic and most are convinced that the marketing Country Email List strategies used during the pandemic will end up translating into relevant long-term opportunities for companies. 33.3% give such strategies (focused on the long term) a score of 6 points and 25.6% even give them a score of 7 points. Although Cos spend most of their time (62.3%) managing the Country Email List present, 37.7% do not take their eyes off the future either (compared to 31.5% in August 2019)."A very common mistake is to set prices in isolation for each product."
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