Distribution place. In opposition to this concept, Robert Lauterborn introduced his own, which he called C. It contains exactly the same elements as the classic Ps, but instead of showing the entrepreneur s point of view, it emphasizes the role of the customer. According to Lauterborn, such an approach to marketing is necessary, because only full focus on the needs of the recipient leads to success. In his theory, we distinguish such elements as customer value, cost, convenience, communication.
Let us now focus on explaining what the individual instruments are about and how we are to understand them and most importantly use them in practice. product customer value It does not whatsapp mobile number list necessarily have to be a tangible commodity sold to the customer. Speaking of a product, we mean the values that a particular thing or service brings to the recipient and the needs it satisfies. So, if we offer the services of a mechanical workshop, we do not only communicate that the company provides inspections and replacement.
Of broken parts We focus on the fact that using professional service gives you safety, comfort, time saving, quality guarantee and so on. It must be remembered that dry information about the product does not yet arouse the desire to buy it. We must make the recipient aware of what his problems can be solved and what expectations he can meet. Only then do we gain the interest of potential customers. price price cost Price is an important element of marketing, because it largely affects the other foundations.